His eponymous brand, JOSHUA JAMAL, was the designer of an AWGE showpiece in 2024, garnering attention from the fashion-forward demographic. The brand offers upcycled items made from vintage items, military uniforms, and workwear, and is known for its unique detail work and original designs. His signature item, the handmade NBHD SHORTS, is worn by many celebrities, including Playboi Carti and Ye, making it a brand worth keeping an eye on as it continues to gain momentum.